By Sienna, a Melbourne accessories label, brings a unique twist to the fashion scene. Sienna Barton, the creative force behind the brand, describes it as a teenage girl’s scrapbook coming to life. The label’s playful, sustainable, and handcrafted approach has garnered attention, landing it a spot on the runway at the PayPal Melbourne Fashion Festival and in the closets of style icons.
Sienna’s journey with By Sienna began with a simple scrapbook, a nostalgic throwback to her childhood creative endeavors. Drawing inspiration from girlhood memories, Sienna infuses her designs with a sense of whimsy and charm, aiming to reconnect with the carefree spirit of youth in a world that often feels somber.
Utilizing a mix of reclaimed and repurposed materials, By Sienna breathes new life into preloved handbags sourced from platforms like Depop. Each piece undergoes a transformation, adorned with handmade charms, beads, and naughties-inspired trinkets, creating a collection that exudes individuality and character.
Sienna’s artistic background shines through in her approach to fashion. Transitioning from creating artistic objects to functional yet artful pieces, she aims to marry creativity with utility. By salvaging discarded fabrics and embellishing handbags with unique adornments, Sienna gives these items a second chance, steering away from the fast-fashion cycle.
The evolution of By Sienna is a work in progress, with Sienna navigating the challenges of establishing a brand rooted in sustainability and creativity. Embracing the uniqueness of each handcrafted piece, she envisions a future where custom creations cater to individual tastes, fostering a more personal connection with consumers.
Describing her label as a manifestation of a teenage girl’s scrapbook, Sienna’s designs capture a sense of youthful exuberance and creativity. Drawing parallels to pop culture references and quirky characters, By Sienna stands out as a vibrant and eclectic addition to the fashion landscape.
As By Sienna continues to grow, Sienna remains committed to supporting mutual aid initiatives, channeling a portion of sales towards community assistance programs. Her dedication to giving back underscores a deeper purpose behind her creative pursuits, reflecting a desire to make a positive impact beyond the realm of fashion.
In a competitive fashion scene, Sienna finds inspiration in emerging micro-labels that prioritize custom sizing and unique aesthetics. Collaborations with like-minded local brands and creative institutions hold promise for future endeavors, adding depth and diversity to By Sienna’s artistic vision.
Currently, Sienna’s wardrobe favorites include brands like Suku Home, Sister Studios, Kowtow, and Dominique Healy, reflecting her affinity for quality craftsmanship and sustainable fashion choices. To acquire a piece from By Sienna, interested buyers can explore the label’s offerings on its website, each item a testament to Sienna’s artistic ingenuity and commitment to sustainable fashion.