HUGO BOSS and CWF Group have recently announced the extension of their license agreement for the BOSS and HUGO kidswear collections until the end of 2029. The agreement covers a range of collections designed for children from newborns to teenagers, including BOSS Newborn, BOSS Infant Boy, BOSS Kid Boy, BOSS Kid Girl, HUGO Boy, and HUGO Girl lines.
CEO of HUGO BOSS, Daniel Grieder, expressed enthusiasm about the continuation of the partnership, highlighting CWF’s expertise as a market leader in high-quality children’s fashion. This exclusive license encompasses the design, production, and global distribution of the BOSS and HUGO kidswear collections, spanning apparel, footwear, accessories, bodywear, and hosiery.
Laurent Mallet, COO at CWF, emphasized the strength of their longstanding collaboration with HUGO BOSS, noting that the BOSS and HUGO collections align well with CWF’s premium offerings. This renewal aims to further expand the premium segment by providing customers with two distinct and reputable brands.
HUGO BOSS, a key player in the premium apparel market, operates globally with its BOSS and HUGO brands, available in numerous countries through various retail channels. The company, headquartered in Metzingen, Germany, employs around 19,000 individuals and generated sales of EUR 4.2 billion in 2023.
Established in 1965, CWF is a French group specializing in high-end children’s fashion, with expertise in designing and distributing children’s collections internationally. With a portfolio of 13 licensees in the premium and luxury kidswear segment, CWF also manages its own brand and operates in 83 countries through 2,000 points of sale.
The partnership between HUGO BOSS and CWF underscores a shared commitment to delivering quality and style in the kidswear market. This collaboration leverages the strengths of both companies to meet the evolving demands of young consumers and parents seeking fashionable and sustainable clothing options for children.
As the fashion industry continues to focus on sustainability and ethical practices, the renewal of the HUGO BOSS and CWF license agreement reflects a broader trend towards responsible manufacturing and consumption. By investing in durable and timeless kidswear collections, both companies contribute to a more sustainable future for the fashion industry.
For more information about the HUGO BOSS Kidswear x CWF collaboration and updates on the BOSS and HUGO collections, visit the official HUGO BOSS website or contact the Corporate Communications team.
With a shared vision for innovation and quality, HUGO BOSS and CWF are poised to continue shaping the children’s fashion landscape with their renewed partnership, offering young consumers around the world access to premium, stylish, and sustainable kidswear options.
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