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Fashion Marketing

RRP $28.55

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While rooted in traditional marketing principles, successful fashion marketing presents a unique set of opportunities and challenges. Fashion Marketing: A Global Perspective is the first text to engagingly present marketing theories and practices as they specifically relate to apparel, home goods and other design-driven products. Using a variety of contemporary examples, the text details how fashion marketers develop and apply marketing strategies that meet consumer needs at a profit. Topics covered include: consumer and organizational buying behavior, market research, market segmentation, product planning and positioning, pricing, retailer relationships and additional classic marketing theories and practices as they relate to design. In addition, Fashion Marketing explores contemporary issues such as technology, social responsibility and ethics, sustainability and globalization in depth and considers effective strategies for various economic climates.

Arabesque A Collection Of Original Drawings To Color

RRP $125.00

Click on the Google Preview image above to read some pages of this book!

This coloring book is a collection of original pen and ink drawings . Color with crayon, colored pencils or markers. Drawings have blank backs helping to avoid bleed from markers finished pages are suitable for framing.

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