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Plain Language And Ethical Action

RRP $381.99

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Plain Language and Ethical Action examines and evaluates principles and practices of plain language that technical content producers can apply to meet their audiences' needs in an ethical way. Applying the BUROC framework (Bureaucratic,Unfamiliar, Rights-Oriented, and Critical) to identify situations in which audiences will benefit from plain language, this work offers in-depth profiles show how six organizations produce effective plain-language content. The profiles show plain-language projects done by organizations ranging from grassroots volunteers on a shoe-string budget, to small nonprofits, to consultants completing significant federal contacts. End-of-chapter questions and exercises provide tools for students and practitioners to reflect on and apply insights from the book. Reflecting global commitments to plain language, this volume includes a case study of a European group based in Sweden along with results from interviews with plain-language experts around the world, including Canada, England, South Africa. Portugal, Australia, and New Zealand.

This work is intended for use in courses in information design, technical and professional communication, health communication, and other areas producing plain language communication. It is also a crucial resource for practitioners developing plain-language technical content and content strategists in a variety of fields, including health literacy, technical communication, and information design.


Secrets Of A Fashion Therapist

RRP $29.99

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Dressing for success is part of an everyday reality for all women in all walks of life. When faced with the overwhelming array of clothes offered in large stores, one is often besieged by self-doubt and in need of a strong hand to help develop that elusive quality called taste.

Enter Secrets of a Fashion Therapist from renowned Bergdorf Goodman personal shopper Betty Halbreich, who has dressed everyone from 12-year olds and their young mothers to media stars and grand dames. Sharing her impeccable, on-target fashion sense, Betty dispenses wisdom, humor, and advice on how to enhance natural beauty, build a more confident self-image, and most of all, have more fun getting dressed.

Betty first gives the reader a privileged look into the fashion world by taking her on a walk through Bergdorf Goodman, the famed specialty store. Along the way, Betty will explain how to shop like a professional in an enormous store (especially where the clothes seem too pricey, and the sales associates too haughty), deal with the limits of the ubiquitous dressing room, most effectively use a personal shopper, and utilize the general sales force of a specialty store.

With tips, magnificent pen-and-ink drawings, and tried-and-true methods that have remained infallible since the book's initial printing in 1997, Secrets of a Fashion Therapist teaches readers how to dress for all settings, from the workplace to cocktail hour to walking your dog. While broadening readers' attitudes towards fashion, Betty Halbreich will help women create a tasteful wardrobe that has "you" written all over it.

About the Author

Betty Halbreich has been director of Solutions at New York City’s famed Bergdorf Goodman for more than 30 years. She has helped make the world a better-dressed place by working with countless designers and showing generations of women how to create their own styles.



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Fashion School Women Fashion Fashion Footwear Fashion Drawings
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Fashion School Women Fashion Fashion Footwear Fashion Drawings
Ethical Fashion Fashion Jewelry Fashion Trend Winning Fashion
Fashion Store

Lingerie and Underwear Online