Recent trends in the fashion market (including an impressive increase in the number of new collections, product assortments and variants, and the emerging mass-customization model) dictate the need for a new approach. "Transforming Clothing Production into a Demand-Driven, Knowledge-Based, High-Tech Industry" discusses the ramifications of such an approach, which must lead to a drastic shortening of the whole cycle from conception to production and retail, as well as a shift from a labor-intensive to a technology- and knowledge-intensive clothing manufacturing industry. "Transforming Clothing Production into a Demand-Driven, Knowledge-Based, High-Tech Industry" is a collection of short papers from prominent researchers involved with the LEAPFROG (Leadership for European Apparel Production From Research along Original Guidelines) initiative. LEAPFROG proposes a revolutionary industrial paradigm based on research results in scientific-technological fields.
The 1960's ushered in one of the most quickly wide-spread trends up until that time...the American cowboy. This was due in part to the acquisition of television into many of the homes of the baby boomers. All of us who were 'cowboys' during this time still feel a connection with each other. From that vantage point we moved on to the days of go-go boots and from there to being flower children and wearing peace symbols and fringed vests. Our clothing became a way of expressing who we are at an individual level, rather than just an expression of our class or socio-economic status, as had been the case in the past. We enjoyed being able to express both our collective spirit and our individual natures through our clothing choices. Perhaps we haven't always realized the extent to which clothing trends and experiences shape us into the people that we become on the inside. Is it possible that our character and integrity are affected by something as simple as our clothing? It's worth thinking about and remembering those significant clothing experiences along the way.
In clear, easy-to-grasp language, the author covers many of the topics that you will need to know in order to launch and run a successful business venture.
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